White-label monitoring
White-label monitoring your clients see as yours
When a client gets an alert from a company they have never heard of, they learn you resold someone else's tool. With Sitewatch, every report, alert and email carries your logo, your colors and your name — so the team catching problems on their site is visibly yours.
- Custom logo & colors on all reports
- Branded email alerts with your company name
- Hide "Powered by Sitewatch" on Pro
01Why white-label matters
Generic monitoring vs Sitewatch white-label
| Scenario | Generic monitoring | Sitewatch white-label |
|---|---|---|
| Report branding | Vendor's logo and colors | Your agency's logo and colors |
| Email sender | "alerts@vendor.com" | Your company name in the From field |
| Slack alerts | Generic bot name | Your custom bot name and icon |
| Shareable report URLs | Vendor-branded pages | Your brand on the public viewer |
| Client perception | Client sees a tool you use | Client sees your monitoring service |
| Attribution badge | Always visible | Removable on Pro |
Report branding
- Generic monitoring:
- Vendor's logo and colors
- Sitewatch white-label:
- Your agency's logo and colors
Email sender
- Generic monitoring:
- "alerts@vendor.com"
- Sitewatch white-label:
- Your company name in the From field
Slack alerts
- Generic monitoring:
- Generic bot name
- Sitewatch white-label:
- Your custom bot name and icon
Shareable report URLs
- Generic monitoring:
- Vendor-branded pages
- Sitewatch white-label:
- Your brand on the public viewer
Client perception
- Generic monitoring:
- Client sees a tool you use
- Sitewatch white-label:
- Client sees your monitoring service
Attribution badge
- Generic monitoring:
- Always visible
- Sitewatch white-label:
- Removable on Pro
02Your brand everywhere
Six touchpoints, fully branded
Brand consistency across every report
Your logo, colors, and company name appear on every client-facing report. No more forwarding emails with another company's branding.
Build client trust
Clients see your agency's brand on monitoring reports, reinforcing that you're the team watching over their sites — not a faceless third party.
Branded email alerts
Alert emails use your company name in the "From" field and include your logo in the header. Clients never see "Sitewatch" in their inbox.
Branded Slack alerts
Custom bot username and icon in Slack notifications. Your team and clients see alerts from your brand, not ours.
Shareable branded reports
Incident reports and health summaries use your branding on the public shareable URL. Clients bookmark a page that looks like yours.
Pro: hide "Powered by Sitewatch"
On the Pro plan, remove the Sitewatch attribution entirely. Your clients will never know what powers their monitoring.
03Takes two minutes
Set up white-label branding
- 01
Add your logo URL
Paste your logo image URL into workspace settings. No file upload needed — just a direct link to your logo.
- 02
Set brand colors
Choose primary and accent colors using hex values. These apply to report headers, email templates, and alert cards.
- 03
Preview a live report
See exactly how your branded report will look before sharing with clients. Preview updates in real time as you adjust settings.
- 04
Toggle "Powered by" badge
On Pro, toggle off the Sitewatch attribution badge. Reports, emails, and alerts become fully white-labeled.
04What you get
Outcomes, not a feature list.
Your brand on it, not ours.
Clients should see your agency doing the monitoring, not a tool they could buy themselves. Reports, status pages and alerts all carry your logo, your colours and your domain — the value stays attached to you.
All plans
Branding included
6 touchpoints
Fully branded
<2 min
Setup time
Put your brand on every report
All plans include white-label branding. Start free with 1 site.
05White-label monitoring, explained
What white-label website monitoring actually means
White-label monitoring means you run the monitoring under your own brand: the reports, alert emails, status pages, and shareable links your clients see carry your logo, colors, and company name — not the vendor's. The client experiences your agency as the team watching their site, with no third-party tool visible in the loop.
Worth being clear about what this is not: white-label monitoring is not the same thing as a white-label marketing reporting dashboard. Tools in that category pull traffic, ranking and ad numbers into a branded monthly PDF. Sitewatch watches whether the site itself is working — the pages, forms, checkout, certificate and domain — and tells you, under your brand, the moment one of them stops. If you want both, they sit side by side: one reports on performance, the other catches breakage.
This matters because monitoring is one of the few touchpoints clients see between projects. A forwarded "alerts@somevendor.com" email tells your client you resold someone else's product. A branded incident report from your agency tells them you built a service. For agencies and freelancers charging a monthly care or maintenance fee, that distinction is the difference between a line item clients question and one they happily renew.
What you can white-label
- White-label reports. Automated health reports and client incident reports render with your logo, brand colors, and footer — ready to forward or share as-is.
- Alert emails & Slack. The "From" display name uses your company; Slack alerts use your bot name and icon. Clients never see "Sitewatch" in their inbox or channel.
- Status pages. Public status pages carry your branding on a page clients can bookmark and trust.
- The "Powered by" badge. On the Pro plan, hide vendor attribution entirely across every client-facing surface.
White-label uptime monitoring isn't enough on its own
Most "white-label uptime monitoring" simply rebrands a ping check — a green dot that says the server answered. But a healthy server doesn't mean the site works. A branded report that only confirms uptime says nothing when a deploy breaks a script, a cart stops submitting, or an image fails to load. Sitewatch white-labels the full picture: 20 detection rules across broken assets, redirect loops, API errors, SSL, and more — so the report carrying your logo actually catches the failures clients care about.
How to organize white-label reporting across clients
Branding is set per workspace, so use a workspace per brand and client tagging to segment sites within it. Need different logos for different clients? Spin up separate workspaces. White-label branding is included on every plan — see website monitoring for the full detection picture.
06FAQ
Frequently asked questions
White-label branding is available on all plans — Free, Starter, and Pro. You can add your logo, colors, and company name on any plan. The only Pro-exclusive feature is the ability to hide the "Powered by Sitewatch" badge.
You can customize your logo (via URL), primary and accent colors (hex values), company name, and footer text on reports. These apply to shared incident reports, auto-generated health summaries, email alerts, and Slack notifications.
Yes, on the Pro plan. Toggle it off in your workspace settings and the Sitewatch attribution disappears from all client-facing reports, emails, and shareable URLs.
Alert emails are sent from Sitewatch's mail infrastructure, but the "From" display name uses your company name. This ensures deliverability while presenting your brand to clients.
Branding is configured at the workspace level, so all sites in a workspace share the same branding. If you need different branding per client, you can create separate workspaces.
Sitewatch sends alerts through authenticated mail infrastructure designed for high deliverability. Your company name appears in the From field while our delivery platform handles inbox placement.
White-label website monitoring means running monitoring under your own brand: the reports, alert emails, status pages, and shareable links your clients see carry your logo, colors, and company name instead of the vendor's. Clients experience your agency as the team watching their site, with no third-party tool visible. With Sitewatch, white-label branding is included on every plan and spans reports, alert emails, Slack, status pages, and shareable client reports.
Yes. Add your logo (via URL) and brand colors in workspace settings, and they apply automatically to auto-generated health reports, client incident reports, email alerts, and shareable report URLs. There's no file upload — just paste a direct link to your logo — and setup takes under two minutes.
On Free and Starter, reports carry your branding but show a small "Powered by Sitewatch" badge. On Pro, you can hide that badge entirely, so clients see only your brand across reports, emails, Slack alerts, status pages, and shareable links — no mention of Sitewatch anywhere client-facing.
Yes. Public status pages render with your logo and colors so clients can bookmark a page that looks like yours. Alert emails use your company name in the From display field, and Slack notifications use your custom bot name and icon. On Pro, vendor attribution is removed from all of these.
No. White-label uptime monitoring usually just rebrands a ping check — a green status that confirms the server answered. But a server answering doesn't mean the site works. Sitewatch white-labels the full picture: 20 detection rules across broken assets, redirect loops, MIME mismatches, API errors, SSL, and more. The report carrying your logo actually catches the failures clients care about, not just whether the server is up.
Branding is configured per workspace, so all sites in a workspace share one brand. Use client tagging to segment sites within a workspace, and create separate workspaces when different clients need different logos. The Pro plan covers up to 100 sites at $19/month, and white-label branding is included on every plan — Free, Starter, and Pro.
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