For marketing teams
Stop spending budget on pages that quietly stopped working
Every click you pay for lands on a page you're trusting to work — and a broken form or dead tracking pixel burns that budget silently. Sitewatch watches the pages your campaigns point at — the forms, the tracking scripts, the images, the redirects — and tells you the moment one stops working. No code, no developer ticket, no waiting for the weekly report.
- Finds every tracking script on the page and tells you when one stops loading
- Paste a URL and you are monitoring. Nothing to install, nothing to brief in
- Checks from EU and US, so an international campaign is not judged from one market
Tracking stopped on a live campaign page
Plain-English summary
The analytics script is no longer being served, so conversions from this page are going uncounted. The page itself looks completely normal.
Free scan
Scan a landing page right now — free
See what is missing on a page that looks completely fine.
02What can go wrong
The page still loads. The campaign is already losing money.
Marketing pages break in ways that look like nothing. No error page, no outage, no alert — just a quiet gap between what you paid for and what you got.
- 01Your campaign is live and the budget is spending on schedule.
- 02A publish or an edit drops the tracking script from the template.
- 03The page still looks perfect, so nobody on the team has any reason to check.
- 04Conversions stop being counted, and the leads that do arrive have nothing attached to them.
- You find out from the report, days later.
03Why traditional monitoring misses this
Whoever watches the website is watching the server.
The monitoring your company already pays for asks one question: did the server answer? We don't just check that your page is online — we check that people can actually use it.
Traditional uptime monitoring
Nothing after "it answers" is ever looked at.
Sitewatch
Only "healthy" once the page can actually do its job.
04How Sitewatch catches it
One question, on every check.
Not "is the website up?" — but the one your budget turns on: can a visitor use this page, and will it be counted?
- ✓The layout loads
- ✓Images appear
- ✓Form scripts load
- ✓Tracking scripts load
- ✓Chat and booking widgets load
- ✓Redirects land on the right offer
- ✓Content is what you published
- ✓Certificate is valid
05Typical failures we catch
The breakage that burns budget quietly.
Tracking script disappeared after a publish
A template change drops the analytics or tag container.
→Conversions go uncounted and every report understates the campaign
Lead form stopped submitting
The script the form depends on is no longer being served.
→Leads disappear and nobody notices for days
Landing page caught in a redirect loop
A URL rule change sends paid traffic in circles.
→Every click is paid for and none of them arrive
Hero image missing at launch
The image is no longer reachable and the page renders a gap.
→Your first impression is a broken placeholder
Campaign tags stripped by a redirect
A rule rewrites the URL and drops the tracking parameters.
→Traffic arrives with no idea which campaign sent it
Retargeting script stopped loading
An ad-platform script is no longer being served on the page.
→Audiences stop filling and you find out from falling returns
06A real example
A dead lead form, caught the same morning.
Campaign is live
Traffic is arriving on the landing page.
The form breaks
A publish drops the script it depends on.
Incident opened
Sitewatch confirms it is real and opens an incident.
Your team is alerted
Straight into the marketing Slack channel.
Fixed
Before the day's budget is spent on it.
07What happens the moment we find it
Detection is not the outcome. Getting it fixed is.
Every alert is written so you can forward it to whoever owns the page without translating it first.
We confirm it is real first
Every issue is re-checked before anyone is alerted, so your channel does not fill with noise.
Explained in plain English
"The form's script is missing, so visitors can click submit and nothing happens." No status codes, no jargon to decode.
Sent where your team already works
Slack, email or webhook — routed to the marketing channel, so it is not sitting in one person's dashboard.
You can check it is really fixed
Run a check on demand the moment the fix goes live and watch the incident close — before you turn the budget back up.
08Who it's for
Built for the people who own the number.
Campaign and paid teams →
Verify a landing page before and during the spend.
Marketing teams with an agency →
A shared view of what is live and working, without chasing.
Ecommerce marketing →
Protect the promotion pages that feed the store at peak.
SaaS marketing →
Pricing, docs and signup are all part of the funnel.
09vs. how it works today
Hoping it works vs knowing it works
| Scenario | Checking it manually | Sitewatch |
|---|---|---|
| Is tracking still working? | You find out when the numbers look wrong | Every script checked on every run |
| Is the landing page still fine? | Someone opens it before the meeting | Checked every 5–30 minutes, automatically |
| After the CMS publishes | A quick look at the page | A full check triggered by the publish |
| A broken lead form | Noticed when leads dry up | Caught within minutes |
| A missing image | Someone screenshots it in Slack | Every image verified on every check |
| Broken attribution | Found in next week's report | Redirects and parameters checked continuously |
| Who has to be involved | A developer, eventually | Nobody — you paste a URL |
Is tracking still working?
- Checking it manually:
- You find out when the numbers look wrong
- Sitewatch:
- Every script checked on every run
Is the landing page still fine?
- Checking it manually:
- Someone opens it before the meeting
- Sitewatch:
- Checked every 5–30 minutes, automatically
After the CMS publishes
- Checking it manually:
- A quick look at the page
- Sitewatch:
- A full check triggered by the publish
A broken lead form
- Checking it manually:
- Noticed when leads dry up
- Sitewatch:
- Caught within minutes
A missing image
- Checking it manually:
- Someone screenshots it in Slack
- Sitewatch:
- Every image verified on every check
Broken attribution
- Checking it manually:
- Found in next week's report
- Sitewatch:
- Redirects and parameters checked continuously
Who has to be involved
- Checking it manually:
- A developer, eventually
- Sitewatch:
- Nobody — you paste a URL
No code
Nothing to install on the page
5 min
Fastest check interval
Free
For your first site
Protect every pound of your ad spend
Paste a landing page URL and you are monitoring in under two minutes. Free for one site, no credit card, no developer required.
10Common assumptions
What most marketing teams believe about this.
None of these are silly. They are just all one step away from being true.
Myth — "Our analytics would show it."
Reality — Analytics can only report what a working tracking script sent. When the script is the thing that broke, the dashboard goes quiet — which looks exactly like a slow week.
Myth — "IT already monitors the website."
Reality — Almost certainly true, and almost certainly only for whether the server responds. That check passes cleanly while your form and tracking are broken.
Myth — "Our agency would tell us."
Reality — Only if they happen to open that specific page on that specific day. Most agencies check at launch and then move to the next campaign.
Myth — "We tested it before launch."
Reality — Worth doing, and not the same thing. Most campaign breakage happens after launch, from a publish or an edit nobody connected to that page.
Myth — "We would need a developer to set this up."
Reality — Genuinely no. You paste the page URL and monitoring starts. Nothing is added to the page and nothing needs to go through a release.
11Questions
Marketing team questions, answered
No. Paste your landing page URL and Sitewatch finds every script, stylesheet and image on the page by itself. There is nothing to add to the page, no tag to configure and no release to wait for.
Yes. Sitewatch checks every script your page references — analytics, tag managers, ad-platform scripts, chat widgets — and alerts you when one stops being served. One honest limit: it verifies the script is there and loading, not that it fired a particular event, because Sitewatch does not run the page's JavaScript. In practice the common failure is the script vanishing, and that is exactly what this catches.
Yes. One site on Free, 25 on Starter, 100 on Pro — and within a site you can monitor as many individual pages as you need. Each is checked on its own schedule with its own alerts and history.
Checks run every 30 minutes on Free, every 15 on Starter and every 5 on Pro, and you can run one on demand any time. Issues are confirmed with a retry before you are alerted, so what lands in Slack is real.
Yes. Sitewatch gives you a webhook you can trigger from your CMS or any automation tool, so a publish fires a full check immediately. That is the single most effective way to catch a template change that dropped something.
Free for one site. Starter is $9/month for 25 sites with 15-minute checks. Pro is $19/month for 100 sites with 5-minute checks. Annual billing saves two months. There is no per-seat pricing, so the whole team can use one account.
This page is about protecting your marketing pages continuously. The campaign launch page is about a specific moment — the launch itself, when spend is highest and a mistake is most expensive. Most teams end up wanting both.
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