White-label branding
White-Label Reports: Your Brand on Every Touchpoint
Agencies forwarding generic monitoring emails erode their own credibility. With Sitewatch, every report, alert, and email your clients receive carries your logo, your colors, and your name — positioning your agency as the monitoring expert, not a reseller of someone else's tool.
- Custom logo & colors on all reports
- Branded email alerts with your company name
- Hide "Powered by Sitewatch" on Pro
Your brand everywhere
Six touchpoints, fully branded
Brand consistency across every report
Your logo, colors, and company name appear on every client-facing report. No more forwarding emails with another company's branding.
Build client trust
Clients see your agency's brand on monitoring reports, reinforcing that you're the team watching over their sites — not a faceless third party.
Branded email alerts
Alert emails use your company name in the "From" field and include your logo in the header. Clients never see "Sitewatch" in their inbox.
Branded Slack alerts
Custom bot username and icon in Slack notifications. Your team and clients see alerts from your brand, not ours.
Shareable branded reports
Incident reports and health summaries use your branding on the public shareable URL. Clients bookmark a page that looks like yours.
Pro: hide "Powered by Sitewatch"
On the Pro plan, remove the Sitewatch attribution entirely. Your clients will never know what powers their monitoring.
All plans
Branding included
6 touchpoints
Fully branded
<2 min
Setup time
Takes two minutes
Set up white-label branding
Add your logo URL
Paste your logo image URL into workspace settings. No file upload needed — just a direct link to your logo.
Set brand colors
Choose primary and accent colors using hex values. These apply to report headers, email templates, and alert cards.
Preview a live report
See exactly how your branded report will look before sharing with clients. Preview updates in real time as you adjust settings.
Toggle "Powered by" badge
On Pro, toggle off the Sitewatch attribution badge. Reports, emails, and alerts become fully white-labeled.
Why white-label matters
Generic monitoring vs Sitewatch white-label
| Feature | Generic monitoring | Sitewatch white-label |
|---|---|---|
| Report branding | Vendor's logo and colors | Your agency's logo and colors |
| Email sender | "alerts@vendor.com" | Your company name in the From field |
| Slack alerts | Generic bot name | Your custom bot name and icon |
| Shareable report URLs | Vendor-branded pages | Your brand on the public viewer |
| Client perception | Client sees a tool you use | Client sees your monitoring service |
| Attribution badge | Always visible | Removable on Pro |
Report branding
Email sender
Slack alerts
Shareable report URLs
Client perception
Attribution badge
FAQ
Frequently asked questions
White-label branding is available on all plans — Free, Starter, and Pro. You can add your logo, colors, and company name on any plan. The only Pro-exclusive feature is the ability to hide the "Powered by Sitewatch" badge.
You can customize your logo (via URL), primary and accent colors (hex values), company name, and footer text on reports. These apply to shared incident reports, auto-generated health summaries, email alerts, and Slack notifications.
Yes, on the Pro plan. Toggle it off in your workspace settings and the Sitewatch attribution disappears from all client-facing reports, emails, and shareable URLs.
Alert emails are sent from Sitewatch's mail infrastructure, but the "From" display name uses your company name. This ensures deliverability while presenting your brand to clients.
Branding is configured at the workspace level, so all sites in a workspace share the same branding. If you need different branding per client, you can create separate workspaces.
Sitewatch sends alerts through authenticated mail infrastructure designed for high deliverability. Your company name appears in the From field while our delivery platform handles inbox placement.
Put your brand on every report
All plans include white-label branding. Start free with 1 site.