[{"data":1,"prerenderedAt":246},["ShallowReactive",2],{"seo-features/white-label-reports":3},{"slug":4,"kind":5,"archetype":6,"cluster":7,"navGroup":8,"navLabel":9,"meta":10,"breadcrumbs":15,"hero":23,"sections":59},"features/white-label-reports","spoke","capability","features","outputs","White-Label Reports",{"title":11,"description":12,"canonicalPath":13,"twitterCard":14},"White-Label Reports for Agencies & Freelancers","White-label monitoring reports for agencies: put your own logo, colors, and name on every client report and alert. Present Sitewatch as your own tool.","/features/white-label-reports","summary_large_image",[16,19,22],{"label":17,"href":18},"Home","/",{"label":20,"href":21},"Features","/features",{"label":9,"href":13},{"eyebrow":24,"headline":25,"intentStatement":26,"bullets":27,"primaryCta":37,"secondaryCta":40,"proofPanel":43},"White-label branding","White-Label Reports: Your Brand on Every Touchpoint","Agencies forwarding generic monitoring emails erode their own credibility. With Sitewatch, every report, alert, and email your clients receive carries your logo, your colors, and your name — positioning your agency as the monitoring expert, not a reseller of someone else's tool.",[28,31,34],{"icon":29,"text":30},"heroicons:paint-brush","Custom logo & colors on all reports",{"icon":32,"text":33},"heroicons:envelope","Branded email alerts with your company name",{"icon":35,"text":36},"heroicons:eye-slash","Hide \"Powered by Sitewatch\" on Pro",{"label":38,"href":39},"Start branding your reports","/#pricing",{"label":41,"href":42},"See all agency features","/for-agencies",{"type":44,"reportTitle":45,"severity":46,"findings":47,"generatedAt":58},"report","Branded Health Report","warning",[48,51,53,55],{"label":49,"status":50},"Agency logo applied","pass",{"label":52,"status":50},"Brand colors active",{"label":54,"status":50},"Email sender customized",{"label":56,"status":57},"\"Powered by\" badge hidden","info","Mar 20, 2026 — 9:00 AM",[60,90,104,131,164,171,213,238],{"id":61,"tocLabel":62,"type":63,"eyebrow":64,"heading":65,"items":66},"benefits","Benefits","benefits-grid","Your brand everywhere","Six touchpoints, fully branded",[67,71,75,78,82,86],{"icon":68,"title":69,"description":70},"heroicons:building-office-2","Brand consistency across every report","Your logo, colors, and company name appear on every client-facing report. No more forwarding emails with another company's branding.",{"icon":72,"title":73,"description":74},"heroicons:heart","Build client trust","Clients see your agency's brand on monitoring reports, reinforcing that you're the team watching over their sites — not a faceless third party.",{"icon":32,"title":76,"description":77},"Branded email alerts","Alert emails use your company name in the \"From\" field and include your logo in the header. Clients never see \"Sitewatch\" in their inbox.",{"icon":79,"title":80,"description":81},"heroicons:chat-bubble-left-right","Branded Slack alerts","Custom bot username and icon in Slack notifications. Your team and clients see alerts from your brand, not ours.",{"icon":83,"title":84,"description":85},"heroicons:link","Shareable branded reports","Incident reports and health summaries use your branding on the public shareable URL. Clients bookmark a page that looks like yours.",{"icon":87,"title":88,"description":89},"heroicons:shield-check","Pro: hide \"Powered by Sitewatch\"","On the Pro plan, remove the Sitewatch attribution entirely. Your clients will never know what powers their monitoring.",{"id":91,"tocLabel":92,"type":93,"stats":94},"trust","Trust","trust-strip",[95,98,101],{"value":96,"label":97},"All plans","Branding included",{"value":99,"label":100},"6 touchpoints","Fully branded",{"value":102,"label":103},"\u003C2 min","Setup time",{"id":105,"tocLabel":106,"type":107,"eyebrow":108,"heading":109,"steps":110},"how-it-works","Setup","how-it-works-stepper","Takes two minutes","Set up white-label branding",[111,116,121,126],{"number":112,"icon":113,"title":114,"description":115},"01","heroicons:photo","Add your logo URL","Paste your logo image URL into workspace settings. No file upload needed — just a direct link to your logo.",{"number":117,"icon":118,"title":119,"description":120},"02","heroicons:swatch","Set brand colors","Choose primary and accent colors using hex values. These apply to report headers, email templates, and alert cards.",{"number":122,"icon":123,"title":124,"description":125},"03","heroicons:eye","Preview a live report","See exactly how your branded report will look before sharing with clients. Preview updates in real time as you adjust settings.",{"number":127,"icon":128,"title":129,"description":130},"04","heroicons:cog-6-tooth","Toggle \"Powered by\" badge","On Pro, toggle off the Sitewatch attribution badge. Reports, emails, and alerts become fully white-labeled.",{"id":132,"tocLabel":133,"type":134,"eyebrow":135,"heading":136,"withoutLabel":137,"withLabel":138,"rows":139},"comparison","Comparison","comparison-table","Why white-label matters","Generic monitoring vs Sitewatch white-label","Generic monitoring","Sitewatch white-label",[140,144,148,152,156,160],{"label":141,"withoutValue":142,"withValue":143},"Report branding","Vendor's logo and colors","Your agency's logo and colors",{"label":145,"withoutValue":146,"withValue":147},"Email sender","\"alerts@vendor.com\"","Your company name in the From field",{"label":149,"withoutValue":150,"withValue":151},"Slack alerts","Generic bot name","Your custom bot name and icon",{"label":153,"withoutValue":154,"withValue":155},"Shareable report URLs","Vendor-branded pages","Your brand on the public viewer",{"label":157,"withoutValue":158,"withValue":159},"Client perception","Client sees a tool you use","Client sees your monitoring service",{"label":161,"withoutValue":162,"withValue":163},"Attribution badge","Always visible","Removable on Pro",{"id":165,"tocLabel":166,"type":167,"eyebrow":168,"heading":169,"html":170},"white-label-explained","What it means","prose","White-label monitoring, explained","What white-label website monitoring actually means","\n\u003Cp>White-label monitoring means you run the monitoring under your own brand: the reports, alert emails, status pages, and shareable links your clients see carry \u003Cem>your\u003C/em> logo, colors, and company name — not the vendor's. The client experiences your agency as the team watching their site, with no third-party tool visible in the loop.\u003C/p>\n\n\u003Cp>This matters because monitoring is one of the few touchpoints clients see \u003Cem>between\u003C/em> projects. A forwarded \"alerts@somevendor.com\" email tells your client you resold someone else's product. A branded incident report from your agency tells them you built a service. For \u003Ca href=\"/for-agencies\">agencies\u003C/a> and \u003Ca href=\"/for-freelancers\">freelancers\u003C/a> charging a monthly care or maintenance fee, that distinction is the difference between a line item clients question and one they happily renew.\u003C/p>\n\n\u003Ch3>What you can white-label\u003C/h3>\n\u003Cul>\n  \u003Cli>\u003Cstrong>White-label reports.\u003C/strong> \u003Ca href=\"/features/auto-reports\">Automated health reports\u003C/a> and \u003Ca href=\"/features/client-incident-reports\">client incident reports\u003C/a> render with your logo, brand colors, and footer — ready to forward or share as-is.\u003C/li>\n  \u003Cli>\u003Cstrong>Alert emails & Slack.\u003C/strong> The \"From\" display name uses your company; Slack alerts use your bot name and icon. Clients never see \"Sitewatch\" in their inbox or channel.\u003C/li>\n  \u003Cli>\u003Cstrong>Status pages.\u003C/strong> \u003Ca href=\"/features/public-status-pages\">Public status pages\u003C/a> carry your branding on a page clients can bookmark and trust.\u003C/li>\n  \u003Cli>\u003Cstrong>The \"Powered by\" badge.\u003C/strong> On the Pro plan, hide vendor attribution entirely across every client-facing surface.\u003C/li>\n\u003C/ul>\n\n\u003Ch3>White-label uptime monitoring isn't enough on its own\u003C/h3>\n\u003Cp>Most \"white-label uptime monitoring\" simply rebrands a ping check — a green dot that says the server answered. But a \u003Ccode>200 OK\u003C/code> doesn't mean the site works. A branded report that only confirms uptime says nothing when a deploy breaks a script, a cart stops submitting, or an asset 404s. Sitewatch white-labels the \u003Cem>full\u003C/em> picture: 20 detection rules across broken assets, redirect loops, API errors, SSL, and more — so the report carrying your logo actually catches the failures clients care about.\u003C/p>\n\n\u003Ch3>How to organize white-label reporting across clients\u003C/h3>\n\u003Cp>Branding is set per workspace, so use a workspace per brand and \u003Ca href=\"/features/client-tagging\">client tagging\u003C/a> to segment sites within it. Need different logos for different clients? Spin up separate workspaces. White-label branding is included on every \u003Ca href=\"/pricing\">plan\u003C/a> — see \u003Ca href=\"/website-monitoring\">website monitoring\u003C/a> for the full detection picture.\u003C/p>\n",{"id":172,"tocLabel":173,"type":174,"eyebrow":173,"heading":175,"items":176},"faq","FAQ","faq-accordion","Frequently asked questions",[177,180,183,186,189,192,195,198,201,204,207,210],{"question":178,"answer":179},"Which plans include white-label branding?","White-label branding is available on all plans — Free, Starter, and Pro. You can add your logo, colors, and company name on any plan. The only Pro-exclusive feature is the ability to hide the \"Powered by Sitewatch\" badge.",{"question":181,"answer":182},"What can I customize?","You can customize your logo (via URL), primary and accent colors (hex values), company name, and footer text on reports. These apply to shared incident reports, auto-generated health summaries, email alerts, and Slack notifications.",{"question":184,"answer":185},"Can I remove the \"Powered by Sitewatch\" badge?","Yes, on the Pro plan. Toggle it off in your workspace settings and the Sitewatch attribution disappears from all client-facing reports, emails, and shareable URLs.",{"question":187,"answer":188},"What email address do alerts come from?","Alert emails are sent from Sitewatch's mail infrastructure, but the \"From\" display name uses your company name. This ensures deliverability while presenting your brand to clients.",{"question":190,"answer":191},"Can I set different branding per client?","Branding is configured at the workspace level, so all sites in a workspace share the same branding. If you need different branding per client, you can create separate workspaces.",{"question":193,"answer":194},"Will branded alert emails land in my client's inbox or spam?","Sitewatch sends alerts through authenticated mail infrastructure designed for high deliverability. Your company name appears in the From field while our delivery platform handles inbox placement.",{"question":196,"answer":197},"What is white-label website monitoring?","White-label website monitoring means running monitoring under your own brand: the reports, alert emails, status pages, and shareable links your clients see carry your logo, colors, and company name instead of the vendor's. Clients experience your agency as the team watching their site, with no third-party tool visible. With Sitewatch, white-label branding is included on every plan and spans reports, alert emails, Slack, status pages, and shareable client reports.",{"question":199,"answer":200},"Can I put my own logo on monitoring reports?","Yes. Add your logo (via URL) and brand colors in workspace settings, and they apply automatically to auto-generated health reports, client incident reports, email alerts, and shareable report URLs. There's no file upload — just paste a direct link to your logo — and setup takes under two minutes.",{"question":202,"answer":203},"Do clients see the Sitewatch brand?","On Free and Starter, reports carry your branding but show a small \"Powered by Sitewatch\" badge. On Pro, you can hide that badge entirely, so clients see only your brand across reports, emails, Slack alerts, status pages, and shareable links — no mention of Sitewatch anywhere client-facing.",{"question":205,"answer":206},"Can I white-label the status page and alert emails?","Yes. Public status pages render with your logo and colors so clients can bookmark a page that looks like yours. Alert emails use your company name in the From display field, and Slack notifications use your custom bot name and icon. On Pro, vendor attribution is removed from all of these.",{"question":208,"answer":209},"Is white-label uptime monitoring the same as full white-label monitoring?","No. White-label uptime monitoring usually just rebrands a ping check — a green status that confirms the server answered. But a 200 OK doesn't mean the site works. Sitewatch white-labels the full picture: 20 detection rules across broken assets, redirect loops, MIME mismatches, API errors, SSL, and more. The report carrying your logo actually catches the failures clients care about, not just whether the server is up.",{"question":211,"answer":212},"How does white-label reporting work for an agency with many clients?","Branding is configured per workspace, so all sites in a workspace share one brand. Use client tagging to segment sites within a workspace, and create separate workspaces when different clients need different logos. The Pro plan covers up to 100 sites at $19/month, and white-label branding is included on every plan — Free, Starter, and Pro.",{"id":214,"tocLabel":215,"type":216,"eyebrow":217,"heading":218,"links":219},"related","Related","related-links-grid","Explore more","Related features",[220,223,228,233],{"label":221,"href":42,"description":222,"icon":68},"For Agencies","Purpose-built monitoring for agencies managing client sites.",{"label":224,"href":225,"description":226,"icon":227},"Auto Reports","/features/auto-reports","Automated branded health summaries delivered to clients.","heroicons:calendar-days",{"label":229,"href":230,"description":231,"icon":232},"Client Tagging","/features/client-tagging","Organize sites by client with freeform tags.","heroicons:tag",{"label":234,"href":235,"description":236,"icon":237},"Incident Reports","/incident-reports","Detailed incident evidence for client communication.","heroicons:document-chart-bar",{"id":239,"tocLabel":240,"type":241,"heading":242,"subtext":243,"primaryLabel":244,"primaryHref":245},"cta","Get started","cta-strip","Put your brand on every report","All plans include white-label branding. Start free with 1 site.","Brand your first report","https://app.getsitewatch.com",1780857883261]